Nike Brand equity Essay

Nike Corporation was incorporated in 1968. In their thirty-four year history, Nike has primarily been in the business of designing, developing, and marketing athletic footwear, attire, equipment and accessories, Ð ° lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is Ð ° powerful company. Nike Corporation is a well managed company in Ð ° striking industry, the company has a strong brand image, and they are effectively capturing the value shaped from their savings. Modern superior ways to make products are significant in today’s Apparel companies, both to be efficient and to be able to make hi-tech products. Nike is dependent upon high technology in their effort to stay ahead of their competitors and create products. These technologies are found within computers, used to create, design and develop the products and machines that actually make the shoes. Besides these main areas of technology such a large corporation also uses a lot of diverse technology such as accepting programs on computers, intranet within the headquarters and not to forget Web page technology for their web page. They have Ð ° extremely developed Web site used for marketing and sales purposes. (Carty 2001 34-47)Nike primarily competes in the footwear industry, a subset of the consumer cyclical sector. The major competitors of Nike are Reebok and Adidas, but any company that sells athletic and leisure footwear, apparel, or sports equipment could be considered Ð ° contestant too. Competition within the footwear industry can be very strong and change quickly due to rapidly changing customer preferences and technology. With an active industry such as Nike, it can be challenging to sustain a competitive advantage. Nike positioned itself in an industry where are virtually no substitute products. Runners, walkers, basketball players, football players, and virtually every person that moves by foot needs footwear. Since people are beginning to become more concerned with their health, active lifestyles are becoming more common. Strong rivalry still exists between Nike, Adidas and Reebok, but the competitive environment does not present a threat to the industry’s feasibility. Within the value chain in the footwear industry, there are only certain areas where profits can be extracted. Nike is keenly aware that this fact, therefore contract out portions of the business that  they do not want to be as intimately involved. According to Bigelow (1997) Nike took on the new trend aggressively and imposed a management strategy that targeted on building its brand name, differentiation of its product, intense marketing and creating new markets and exploiting its potential. (Miller 2002 311-31)Market positionNike is an industry leader in developing innovative new products. One of the powers of Nike Corporation is its brand name recognition, because Nike has been around so long, the brand is Ð ° recognized and respected both internationally and locally. Nike has effectively marketed their products and in addition understands the importance of Ð ° quality product. They are continually improving their shoes through new technologies that are developed by their research teams. Nike’s important sustainable competitive advantage is their intangible assets, such as brand image and organizational culture. Everybody knows that Nike Corporation is Ð ° competitive company. Strength of Nike is their brand loyalty, Nike has consistently produced quality products that appeal to its consumers, and Nike carries a wide arrangement of products with Ð ° large amount of options for personal preference. Strong international presence is an advantage for Nike Corporation, in the U.S sales continue to slack off or the economy continues to worsen, they have their international investment that consistently turns into a profit. Nike is the number one footwear manufacturer in terms of international rivalry in the market; with the distribution centres. Research and growth organization of Nike is one of the company strength, which has the ability to keep the company’s pipeline full in pioneering new products. The companies also have manufacturing contracts with manufacturers in countries that do not have as many requirements for conditions of work environment and others that increase costs. Also because of the process is labour concentrated, the manufacturing tak es place where labour is cheap. Nike is trying to increase their international presence. On-line store is an important factor in the presence of Nike Corporation; the company believes it is vital to run on-line operation. (Peters 2005 3-6)Nike despite popular belief the very good thing about them is that the company is aware of their social responsibility, and donated million of cash and products to different charitable organizations. In addition to their contributions they have also  developed Ð ° labour practices department, which pays close attention to Ð ° labour practice of third world countries in which it produces. Even though they are charitable organization they have not forgotten to be environmentally aware, with the introduction of Ð ° environmental concern showing consumers that they have a heart. Because of the Nike growth they are an advantageous position in the market. This can also be attributed to their market share leadership, wide product selection, and stronger name recognition. (Peters 2005 3-6)Brand loyaltyBrand faithfulness is the major succes s of any company and Nike has managed faithfulness with the customers now for Ð ° long. There are some factors which played important role for Nike brand loyalty are:The Social Factors -The age structure of population affects the lifestyle of sports. There would be higher chances of Ð ° purchasing trainer shoes in the market, if the age groups were younger. The catchments area of class and income-structure as trainers are relatively expensive to purchase. Sports have become a widespread interest for the pursuit of physical health development. It is why Ð ° mass market for training shoes products to serve the new-found past-time after World War One. It has become Ð ° global consumer product even they were perceived as a youth fashion item worn by film stars and famous athletics. The low wage labour is also a social issue in Vietnam. The Technological Factors – This forms the physical environment as Ð ° availability of equipments affects the business organization. Their products and technologies must be up-to-date in order to research new innovative marketing s trategy. The design of Ð ° training shoe is acknowledge being crucial to its commercial success. The shoe’s style and technology are most likely to influence purchasers. For example, Nike’s 1977 introduction of its Air sole, which contained pockets of pressurized inert gas, established an industry benchmark. They have â€Å"Design to Fit soles† for Ð ° every individual foot. They make money with digital technology taking advantage of new technologies and their potential to cut costs (Moore’s Law). (Carr 1998 10)Economic Factors – Analyzing their pricing strategy for Ð ° lower class population, the number of potential manufacturing countries and cost of labour, purchasing quantities, information about customer demand, competitors, competitor strategies, shopping patterns and the economic environment has help Nike to analyze today’s world. The training shoe manufacturing has shifted their financial investment from South Korea  and Taiwan, now considered to be higher-cost production locations, to lower-cost ones such as Indonesia, Thail and and China. The trend has been for trainer companies to continue to use the same Korean and Taiwanese manufacturers, who have set up and manage production plants in the new geographic locations. They are also able to profit from beneficial trade and tariff agreements, wherever they exist. (Bigelow 2006 87-90) Political Factors – Such as capitalism and democracy of the state influence their organization. For example, the labour in third world countries causes Ð ° criticism against Nike. But since they have been exposed, Nike has been trying to fix this horrible problem they created. They have been sending people to upgrade the standards and have had routine checks on their plants all over the globe for Ð ° crack down on child labour. A short time ago, the CEO of Nike, Phil Knight, was quoted as saying, â€Å"Nike has zero tolerance for under-age labour.† So, it is good to know they are at least trying to clean up the mess they have made. Recently, Nike has been making an attempt to help the environment. They have done many things like building an environmentally safe factory in Europe and used their own sustainable manufacturing system. This system â€Å"strives to use Ð ° minimum amount of resources, at 100% efficiency with zero waste.† Also Nike created the Air to Earth Program. It is Ð ° program that is designed to make learning about the environment safe and entertaining for children. They have also taken into considerations of the regulations and legislation for future likely developments. The inter-relations and interdependency activities of the environment affected the Nike organizations. Their business affects the economic, technology, political and social factors (STEP) which these four factors affect their businesses as well. For Nike to make Ð ° profit, they must maintain high margins whilst expanding sales. These can only be done with a more selective distribution system that maintains margin. (Carr 1998 10)Brand awarenessBuyers in the athletic footwear industry enjoy a great deal of power. Consumers have shown again and again that they will simply wait until prices reach Ð ° level they feel is reasonable before making a purchase. Nearly 40% of all shoe purchases are made through discount stores. Also, consumers are able to make informed decisions about a purchase through utilization of Internet websites. The bargaining power of retailers is also Ð ° problem for footwear manufacturers. In recent years, retailers have begun  to hold fewer inventories, forcing manufacturers to pay for increased inventory levels on their end. Manufacturers must also make sure that retailers are selling the product in accordance with the desired image of the shoe. Nike has recently experienced a disagreement with their largest retailer Foot Locker due to pricing disagreements. As Ð ° result, Foot Locker significantly reduced its high end purchases from Nike and Nike decided to shift their high end product sales elsewhere. (Mokhiber, Weissman, 1997, 9)Brand associationWhilst looking at the different trends and styles of present day athletic footwear, we can further our research within the product and look at the different customer groups that our three companies focus their attention towards. We are primarily looking at the three different companies and the rules of style that may apply to a specific customer group for this product. In some cases, the customer group that they are focusing on may greatly impact the demand for the product because of different influences whether it is there income level, influence of childhood, or even there changing preference of Ð ° specific product. Footwear is classified within many different categories, which makes the research of specific athletic footwear more difficult. For example, we are focusing on the companies of Nike, Adidas, and Reebok, and all of these companies make numerous styles of shoe lines. They range from golf cleats to soccer cleats to cross-country shoes. So when trying to determine the main customer groups, each line of shoes is basically broken down within the group that the specific product is directed towards. So when looking at the different types of customer groups within the athletic footwear industry, some of the key customer demographic trend are broken up into different generations of tastes in style. (Teremenko 2003 207-249) The industry of footwear can be broken up into three main customer groups, which are the Baby Boomers, Generation X, and Generation Y. These customer groups do not have much in common except for their love of shoes and the different tastes in the new fashion trends of footwear. These three generations are broken down as follows: Baby Boomers are from ages 35-53, Generation Y are consumers from 4-21, and Generation X is consumers from 22-32. As we develop ideas about the main customer groups within the footwear industry we can conclude that the Baby Boomers account for 31% of the population, which is equal to about 81 million consumers. Generation Y is the second largest group that accounts  for 28% of the population which represents about 75 million consumers. The smallest customer group is Generation X, they comprise about 17% of the population, which equals about 46 million consumers. collected information from many consumer surveys rates Nike high among the consumers of Generati on Y and X. Nike has become more appealing among younger consumers and has shifted away from the Generation of the Baby Boomers. (Teremenko 2003 207-249)Proprietary assetsIn fiscal 2005, NIKE met their financial goals. The revenues grew 12% to 13.7Billion, net income grew 28% to 1.2 billion and NIKE delivered diluted earnings per share of $4.48, Ð ° 28% increase versus fiscal 2004. The gross margin percentage increase 44.5%. The return on invested capital has improved and free cash flow from operations has increased. They continue to return cash to shareholders through dividends and share repurchases. Cash provided by operations was $1.6 billion in 2005 compared to $1.5 billion in 2004. There has been an improvement in cash management of accounts receivables and timing of inventory receipts and vendor payments. (Teremenko 2003 207-249)Perceptions of qualityOpportunities include that Nike is not Ð ° fashion brand; their main selling point is the quality of their manufacturing. However true this is, people–particularly youth–are greatly concerned with fashion. Whilst the sneakers are made well, and help you run faster, jump higher, and so on, they have to look good. This is an importa nt opportunity since styles will change faster than the sneakers will wear out, hence forcing consumers to purchase more sneakers. Also, since Nike is as far into the apparel industry as its footwear market competitors, it has great opportunity to expand on this into accessories (ex: sunglasses). The road is open as to where Nike can bring their apparel ideas. Lastly, since Nike is a global company, there are many areas they can expand into. China is a newer market for them and there is opportunity to establish the same brand recognition there, and in similar countries, as they have in the U.S. overall Nike remain itself high in quality compare to Reebok and other competitors. And it seems to be continued in future after seeing the fresh and strong marketing approaches by Nike. Nike has loyal customer market with brand aware customers, which will drive Nike on a successful future. (Anonymous 2006, 30-31)ThreatsCompetition is always a threat to a competitive company both domestically and internationally. The rivalry is very fierce with many  companies competing for sales. Lots of money is spent on marketing and promotions through diverse channels in order to converse to the young demographic group of consumers who spend the most money on their products. Development has also slowed in the athletic footwear industry, however new markets are emerging with high growth rates. Nike currently dominates the market, but Nike competitors pose a potential risk to the company’s reputation If Nike cannot stay one step ahead of their competitors in terms of product design and customer satisfaction the corporation could flounder. Another threat is the maturing market in athletic shoes. There is also rising adverse demographic change in the marketplace relating to brand image and promotions that Nike is unable to overcome. (Egan 1999 66-70)ConclusionMarketing on-line or E-commerce is really an opportunity for every company, if of course they will do it correctly. Consumers are using the Internet more and more to purchase their goods and service. In stipulations of the Nike Corporation’s Information Technology safety, the company or let’s say in any business organization, their IT is always at risks for the reason that some bad element had their own bad elements and are always trying to get some very sensitive and important information to suit their best interests. The company should invest for the company’s safety measures in terms of their information technology. Several company not only the Nike Corporation should be give an attention to these issues. The problem might be very costly for it needs some money to develop its security, but the results of it would be very promising and indeed very helpful. On the other hand, their marketing mix, mission statements as the company’s marketing strategies are extremely important because this will propel the company because customers would be informed that Nike is serious in making innovations not only on their products, but also on their service. This will create a good impression not only on the customers or consumers, but also on the sports apparel market. This will result to a successful marketing strategy employed by Nike. (Enderle et all 2000, 11-19) References Anonymous, â€Å"Adidas stands its ground on Salomon merges: 2006, Corporate Finance, 30-31. Bigelow, B. The human lives behind the labels: 2006, the global sweatshop, Nike, and the race to the bottom. Phi Delta Kappan, Vol. 92, 87-90. Carr, Robert. SGB: Sporting Goods Business: 1998, Vol. 31 Issue 8, p10, 1/2p. Carty, Victoria. â€Å"The Internet and Grassroots Politics: 2001, Nike, the Athletic Apparel Industry and the Anti-sweatshop Campaign†, George Mason University pp. 34-47Dworkin, A. â€Å"Nike prepares to step into e-commerce with acquisition of online firm: 1999, The OregonianEgan, T. â€Å"The swoon of the swoosh: 1999, New York Times Magazine. pp. 66-70Enderle, Kim, Dan Hirsch, Lisa Micka, Brian Saving, Sheetal Shah, and Tatiana Szerwinski (2000). Strategic Analysis of Nike, Inc. ISS 395, De Paul University. Chicago Illinois, 11-19. Miller, K. â€Å"A Framework for Integrated Risk Management in International Business†: 2002, Journal of International Business Studies, 23(2), 311-331Mokhiber, Russell; Weissman, Robert. Multinational Monitor: 1997, Vol. 18 Issue 12, p9, 10p, 5bw. Peters, J. â€Å"Business policy in action: 2005, Management Decision, p. 3Teremenko, Victoria Dizik. DePaul Business & Commercial Law Journal: Fall2003, Vol. 2 Issue 1, p207-249, 43p.

Free Essays on Horkheimer And Adorno

Horkheimer and Adorno’s text , The Dialectic of enlightenment, is book of fragments, essays and asides and was assembled in unusual circumstances, allegedly following a conversation between Adorno and Horkheimer in their kitchen in New York. The main theme of the text is 'the self destruction of the Enlightenment', and the threat to social freedom that this entails. The first section of the book concentrates on two theses: myth is already Enlightenment; and Enlightenment reverts to mythology'. Another essay in this book is the one on the 'culture industry', and it is viewd by many as the most important article in this text. The final section of the text examines anti-Semitism as an example of how civilization can revert to barbarism. Adorno and Horkheimer want to suggest that irrational outbursts like this are inherent in the dominant form of rationality itself. In Dialectic of Enlightenment, the task Horkheimer and Adorno set themselves was nothing less than to discover why mankind, instead of entering into a truly human condition, is sinking into a new kind of barbarism. In the Dialectic, the history of domination is traced back to the ‘turning points’ of Western civilization. Horkheimer and Adorno were concerned to show how the rational domination of nature comes increasingly to win the day, in spite of all deviations and resistance, and integrate all human characteristics. The Authors of the Dialectic present a critical rather than constructive view of history. They do not recommend particular practices as correct and beneficial. Their work is motivated by an awareness of the ever present threat of domination and their philosophy of history attempts to break the grip of all closed systems of thought. It is conceived as a contribution to the undermining of all benefits that claim completeness. The Dialectic can be read at two different levels. At one level the notion of enlightenment is traced from Kant’s discussio... Free Essays on Horkheimer And Adorno Free Essays on Horkheimer And Adorno Horkheimer and Adorno’s text , The Dialectic of enlightenment, is book of fragments, essays and asides and was assembled in unusual circumstances, allegedly following a conversation between Adorno and Horkheimer in their kitchen in New York. The main theme of the text is 'the self destruction of the Enlightenment', and the threat to social freedom that this entails. The first section of the book concentrates on two theses: myth is already Enlightenment; and Enlightenment reverts to mythology'. Another essay in this book is the one on the 'culture industry', and it is viewd by many as the most important article in this text. The final section of the text examines anti-Semitism as an example of how civilization can revert to barbarism. Adorno and Horkheimer want to suggest that irrational outbursts like this are inherent in the dominant form of rationality itself. In Dialectic of Enlightenment, the task Horkheimer and Adorno set themselves was nothing less than to discover why mankind, instead of entering into a truly human condition, is sinking into a new kind of barbarism. In the Dialectic, the history of domination is traced back to the ‘turning points’ of Western civilization. Horkheimer and Adorno were concerned to show how the rational domination of nature comes increasingly to win the day, in spite of all deviations and resistance, and integrate all human characteristics. The Authors of the Dialectic present a critical rather than constructive view of history. They do not recommend particular practices as correct and beneficial. Their work is motivated by an awareness of the ever present threat of domination and their philosophy of history attempts to break the grip of all closed systems of thought. It is conceived as a contribution to the undermining of all benefits that claim completeness. The Dialectic can be read at two different levels. At one level the notion of enlightenment is traced from Kant’s discussio...

Brazilian Economics Essay Research Paper Executive Summary

Brazilian Economics Essay, Research Paper Executive Summary Brazil is a big state with a big population. The natural resources that Brazil possesses are some of the richest in the universe. From minerals to timber to manpower, Brazil has all the natural stuffs to be an economic human dynamo. However, Brazil is being held back from doing great industrial paces. The job for Brazil lies in its inability to travel its supplies and merchandises. The roads, although better than they have of all time been, are non up to par with other industrial states. Until Brazil becomes more efficient they will non go an industrial giant. The economic crisis that has hit Brazil threatens to destruct all the advancement that has been made in the last decennary. Its high rate of rising prices must be brought under control for foreign investors to recover assurance. There is much promise in Brazil but its inefficiencies and current economic jobs must be overcome for Brazil to take its topographic point among the industrial giants. Introduction The Republic of Brazil is one of the largest states in the universe. Its population of more than one hundred sixty million topographic points it fifth among universe population centres. Its wealth of natural resources and easiness of entry makes it a valued trading spouse and an chance for new market growing. Population Brazil is one of the most thickly settled states in the universe. With a population of more than one hundred 60 million people it ranks 5th among universe population centres. The population growing rate of Brazil is keeping steady around 1.2 per centum. The birth rate is 20.4 births/1,000 population, this translates into about three million two hundred and 64 thousand unrecorded births each twelvemonth. Thirty per centum of Brazil s population is under 15 old ages of age and 65 per centum of the population is between 15 and 64 old ages old. Merely five per centum of the population is over 65 old ages of age. The ratio of work forces to adult females is.98 , which is about the same as the planetary ratio. One characteristic that has ever been present in Brazilian society is migration from one portion of the state to another. During the late twentieth century the western portion of the state has had the highest net inflow of population. The Southeast has besides received big Numberss of migrators, but these have been really unevenly distributed. The most rural southeasterly provinces have had steady decreases of their population through migration. There are three basic racial beginnings for Brazilian people. To the original dwellers ( Indians ) were added consecutive moving ridges of Europeans ( largely Portuguese ) and slaves ( largely Africans ) . The integrating between the Europeans and the Indians began shortly after colonisation ; it was non until the 1600 s that this procedure besides grew to include the freshly arrived Africans. A mixture of these three beginnings makes up the bulk of the Brazilian population. This is non to st ate that there are no other mixes in Brazil. Recently many people of Asiatic decent ( chiefly Japanese ) have begun to immigrate to Brazil. Members of all nationalities and races immigrate to Brazil every twenty-four hours in hunt of better things. Economic statistics and activity The GDP for Brazil is around one trillion dollars. This breaks down into the mean Brazilian holding about $ 6,300 of buying para. This figure is non bad, but it is non every bit high as the more industrialised states. This figure is expected to turn, but the economic crisis that has seized Brazil will most probably decelerate this growing. The growing rate is 2.9 % which shows that Brazilian industry is turning, merely non at an explosive rate. Brazil has an copiousness of natural resources, which, with suited direction, could go on to be good for coevalss to come. Improved transit has made more of these resources accessible either for export of for usage by Brazil s increasing industries and turning popul ation. Brazil is known to incorporate highly rich mineral sedimentations, this includes huge Fe ore militias. Brazil s industries absorb most of its other mineral production. This includes chrome, Mg, vitreous silica, Cu, lead, asbestos, and nickel. Brazil is a major gold and diamond manufacturer, but measures fluctuate widely from twelvemonth to twelvemonth and topographic point to topographic point as sedimentations are located and exhausted. Brazil is besides the largest universe provider of semiprecious rocks. These rocks include topazes, amethysts, opals, aquamarines, tourmalines, emeralds and others. Brazil has oil and natural gas militias, which became significant with the development of offshore Fieldss. The mineral militias are under changeless geographic expedition by authorities and private beginnings. Brazil is besides rich in biological resources. About two-thirds of the state is under wood, supplying about one-seventh of the universe s entire forest country. Hardwoods predominate in the Amazon and Atlantic coastal zone. Exploitation of the Amazon rain forest, nevertheless, has been hampered by the insufficiency of conveyance installations. Arable land is non abundant, sing the size of the state. With a coastline of more than 4,600 stat mis and legion well-stocked rivers, Brazil has entree to significant fishing evidences. This resource, nevertheless, is developing and productiveness is low. For a state every bit big as Brazil, development of an efficient agencies of transit has been a affair of critical importance. Throughout much of its history the state s different parts remained stray from each other, but this changed dramatically after World War II, foremost with the growing of air conveyance and, two decennaries subsequently, with the extension of a modern route web. Most rider and cargo traffic moves over the main roads, with coastal and inland transporting the following largest manner of transit. Brazil, like most states has four major man ners of transit. These manners include railroads, main roads, waterways, and airdromes. Except for commuter lines in the major metropoliss, railwaies are merely of minor importance in Brazil s transit web, Brazil has merely 27,000 kilometers of rail. Few new railroads of any significance have been built since World War II, when Rio de Janeiro was linked by rail to Salvador because German pigboats were taking a heavy toll on transporting. Most of Brazil s path day of the months from the nineteenth century, when the economic system was based on exports of natural stuffs. Brazil has improved its main road system greatly since the terminal of World War II. During the rainy season surface communications could be interrupted along the major regional links for hebdomads at a clip, marooning automobilists in countries with limited lodging and nutrient supplies. The building of Brasilia, the capital of Brazil in 1964, for which many bulky stuffs had to be airlifted in during the rainy season , alerted the state to the hapless province of its roads. When the armed forces assumed power in 1964, the upgrading of the route system became a primary aim. As a consequence, an first-class system of paved roads now connects all the major points in Brazil, including several links northerly into the Amazon part. Brazil has about two million kilometer of roads, of this one hundred 80 1000 stat mis are paved. Brazilian coastal transportation was, for many old ages, in no better status than its railroads. Like the railroads, the transportation industry was confined to transporting low-value majority goods that could digest long holds and non infrequent losingss. After the federal authorities launched a ship building plan in the 1960 s, nevertheless, the tunnage of ladings increased markedly, and more significantly a larger per centum of higher valued goods was carried. The more important ocean ports in Brazil are located in Rio de Janeiro, Paranagua, and Recife. The extended Brazilian river system has a entire river navigability of about 27,000 stat mis. Within the Amazon Basin navigable waterways are the rule means of transit in northern Brazil, widening into the Spanish speech production states to the West. The two rule Amazonian ports are connected by a modern, if at times fickle, steamer service are Belem, at the oral cavity of the river, and Manaus, some 1,000 stat mis inland. These and lesser ports are of import as trade centres for the broad assortment of trade that sail the Waterss of the chief rivers and some 1,000 feeders. As with most states, air passages are highly of import to the Brazilian economic system. Brazil has over two thousand five 100 airdromes, of this one thousand five 100s have paved tracks. Every capital and of import metropolis in Brazil has a major airdrome, and most of the smaller metropoliss are serviced by jet aircraft. Few locations are without a least a soil set downing strip. Most of the major metropoliss are besides linked by a shuttle service. However, overall flight frequences and the size of terminuss are at a much smaller graduated table than at comparable centers in west Europe or North America. This is due to the relatively high cost of fare and competition from inexpensive intercity bus services. Rio de Janeiro and Sao Paulo handle most of the international air traffic. Numerous airlines flourished in Brazil at one time or another, but they have been consolidated into three major ones that compete nationwide. Brazil has three major communication systems; telephones, radios, and television. There are over seventeen million telephones in Brazil. The Brazilian telephone system is fairly efficient as long as one remains close to a city. As the distance from a city increases, the number of phones and the reliability of service tends to drop. As one might expect there are no conventional phone lines in the deep Amazonian jungle. Radio broadcast stations are very important in Brazil. Brazilians own seventy-five million radios, and use them to listen to almost one thousand five hundred AM radio stations. Radios are cheaper than television sets so more Brazilians can afford them. Television is a major industry in Brazil. One hundred twenty stations can be found on Brazilian TV. This makes Brazil the fourth largest television broadcasting system in the world, reaching an estimated forty million Brazilians who own televisions. Foreign companies have been investing in Brazil for years. Because of its large population and plentiful natural resources, Brazil is very attractive to companies looking to expand into new markets. Large companies form Coca-Cola and Pepsi to Wal-Mart and Kentucky Fried Chicken have invested millions of dollars in order to gain a foothold in Brazil. One reason for the large number of companies with interests in Brazil is ease of entry. There are few barriers to entry in Brazil and the government encourages foreign investment. With Brazil s increasing population it can expect the foreign influx to continue for many years to come. Brazil exports about fifty billion dollars worth of products every y ear. The largest importer of Brazilian goods is the European Union (26%), followed by the United States (23%), Latin America (22%), and Argentina (11%). Brazil is the world s leading exporter of coffee, which is its most important single export. Most Americans think of Columbia as being the biggest producer of coffee, but Brazil produces almost twice as much as Columbia. Brazil is also a prominent producer of minerals. Brazil is one of the largest producers of iron ore in the world, and thanks to new mining techniques and technology this trend is expected to continue. Brazil also exports soybeans, tropical fruits, footwear, and sugarcane. Brazil is also the world leader in the production of semiprecious stones, gold and diamonds. Brazil imports about fifty-five billion dollars worth of goods every year. Crude oil is one of the major imports that Brazil receives regularly. In order to lessen its dependence on gasoline, the Brazilian government decided to run the country s vehicles on something a little less pricey, sugar. The government planned to replace gasoline with ethanol (ethyl alcohol). Processing the sugarcane in modern plants became the most successful such program in the world. For a number of years, virtually all new automobiles in Brazil have been engineered to run on this fuel. Brazil also imports other products that it is lacking at home. These products include capital goods for industry, chemical products, foodstuffs, and coal. Brazil has had a trade deficit for almost its entire history. There are many reasons for this but the main reason is a lack of ability to get to its resources. Brazil is a country with huge amounts of natural resources, but they are hard to get to. New roads and shipping channels have helped open up some more of Brazil s resources, but more must be done if Brazil ever expects to have a trade surplus. One thing that has been beneficial to Brazil is the influx of new business from outside the country that helps Brazil s abil ity to export more products. Unfortunately for Brazil its economy has recently taken a downturn. The inflation has gone through the roof and there has been a leveling off of foreign investment. The World Bank and the United States recently formulated a bailout plan for Brazil. This bailout included loans and other economic aid. The reason for the bailout lies in the belief that South America goes as Brazil goes; if Brazil encounters a recession than so will the rest of South America. A South American economic crisis combine with the one that has hit Asia would mean an almost certain worldwide recession. Brazil s labor force is a relatively strong one. Sixty-one million people are included in Brazil s work force, and this number is increasing every year. Forty-two percent of the work force is employed in services, while thirty-one percent work in agriculture, and twenty-seven percent work in industrial occupations. The unemployment rate is not large, but it is growing. Six percent of the Brazilian population is unemployed and the number is increasing with the recent economic crisis. Developments in science and technology With the help of foreign investors, Brazil is quickly increasing its technological capabilities. With the influx of new businesses from other countries, better technology became essential. These companies came into Brazil and trained their new Brazilian employees in the use of state of the art equipment. Advances were also made in the mining and extraction fields which were put to good use in Brazil. These advances will make it possible for Brazil to get back on its feet and compete in the global marketplace once the inflation is curtailed. Another reason for the growth of Brazilian technology is the educational system. More and more students are learning to use computers and at a younger age. There can only be benefits for Brazil in the long run if this trend continues. Channels of Distribution Brazil s businesses work in much the same way as they do in the United States. The retailers come in all shapes and sizes, from small family stores to multinational chains like Wal-Mart. Items are mainly purchased through cash transactions but buying through credit is also done. There seems to be less of a reliance on credit cards than the United States. The penetration of urban centers is high for the simple reason that there are more people able to buy products in urban areas. In rural areas it is more likely to see a small family store than a large outlet because there are simply not enough people to support a larger store. Media Brazil is a large country with a large population and therefore has many sources of media available to the public. Television, radio, and print media are all found in Brazil. Brazil s major newspapers are published in the cities of Sao Paulo, and Rio de Janeiro, but numerous others are published in the smaller cities and towns. There are also a number of weekly magazines that cover subjects from news t o hobbies. Press and broadcasting are intimately linked in Brazil, including television s TV Manchete and the TV Globo, which, with Radio Globo, is the largest and most influential of the county s broadcasting media. There are also several lesser networks in radio and television as well as a large number of regional and local stations. An educational channel broadcasts to a limited number of cities. Common television fare includes the tremendously popular prime-time novelas (soap operas), sporting events, news, special reports, foreign movies dubbed into Portuguese, and children s programming. In many ways television, in conjunction with massive urban migration, has furthered the homogenization of Brazilian culture and the modification of regional differences. When the Brazilian government as run by its military many of the stations were owned by the state. This is not the case today. Today television and radio stations operate in much the same manner as they do in the United States . Commercials are paid for by companies wishing to advertise in a form of media and are played. The only noticeable difference would be the amount of nudity on regular stations at all hours of the day. Bibliography Britanica Online. Brazil: Physical and Human Geography. http://www.eb.com:180/cgi-bin/g?DocF=macro/5000/84/24.html October 29, 1998. Brazilian Embassy, London. Brazil in Brief. http://www.brazil.org.uk. Oct 19, 1998. Brazilian Embassy, Washington DC. The Brazilian People. http://brasil.emb.nw.dc.us/bzpeople.htm. October 24, 1998. CIA Factbook. Brazil. http://www.odci.gov/cia/publications/factbook/br.html October 29,1998. Eletronic Library. Brazil. http://www.encyclopedia.com, October19, 1998. Republica Federativa de Brasil. The Wonders of Brazil. http://psg.com/walter/brasil.htm. October 24, 1998. [Home] [Brazil] [Economic Paper] [cultural paper] [marketing]

The significance of the veil in Islam. Why has it become so popular Essay

The significance of the veil in Islam. Why has it become so popular - Essay Example Two forms of niqab styles exist, including a full niqab, which leaves thin slits on the eyes and a half niqab, which exposes the eyes as well as a portion of the forehead. These veils are popular among Muslims, especially those residing in Gulf States (Murphy 2009). Within Europe and other Western states, on the other hand, the use of niqab has raised major debate. Various politicians suggest it should be banned while others stipulate that it raises concerns about security as well as restricts communication. Furthermore, the chador is a veil having the length of a full body. Although it covers a person’s head, the face is visible entirely. These kinds of veils are mostly black and found in the Middle East, especially in Iran. In addition, the burqa veil covers the entire body of the wearer. An individual can only see through the mesh screen left for the eyes. This kind of veil is dominant in Pakistan and Afghanistan (Women in World History, 2013). Veils characterized by diverse shapes and colours were customary in diverse cultures even before Islam was introduced to the world. Up until today, for instance, coverings on the head play a major role in diverse religions, such as Catholicism, and Orthodox Judaism. Nonetheless, Islam has emerged to serve as a dominant religion in the world since the seventh century. As the religion, grew, it adopted veiling customs also influenced other religions. Nonetheless, in the recent years, various Islamic states including Iran have implemented measures where all women must wear the veil (Why Islam, 2011). Most individuals who criticize the veiling tradition by Muslims argue that women are coerced to wear the veils rather than making their choices. By contrast, young Muslim immigrants found in the West stipulate that a veil should serve as a symbol of piety and devotion where one chooses whether to wear one or not. They argue that a veil represents self-expression and religious identity.

Women and the Right to Vote (the Suffragist Movement) Essay

Women and the Right to Vote (the Suffragist Movement) - Essay Example In the declaration, there were issues of the troubled women of America. They sought the right to own property, to keep their own wages, to ‘divorce, to gain custody of their children, to attend college, to vote and to serve in professions like theology, medicine and law’ (The Elizabeth Cady Station and Susan B. Antony Papers Project). However, the most noticeable demand was women’s suffrage. In fact, one can find a large number of reasons behind the struggle for suffrage. Even in the early part of the 19th century, there were a few female figures that fought for equal rights. A prominent figure was Frances Wright who came to the U.S from Scotland as early as in 1826. She conducted large number of lectures to make the society aware of the issue. Similarly, Ernestine Rose from Poland too was busy educating women about their rights. Also, there was Margaret Fuller who wrote the famous The Great Lawsuit: Man vs. Woman. However, the movement got its united form in the year 1848 when Gerrit Smith was nominated as the presidential candidate of Liberty Party. In fact, he was Elizabeth Cady’s first cousin. So, it was common for them to engage in discussion and debate over political matters. Thus, in the National Liberty Convention held at New York in the same year, Smith gave the movement a good beginning through his speech. He pointed out in his speech that women were not enfranchised in any nation of the world. He argued for the introduction of universal suffrage, and as a result of the speech, Lucretia Mott-a woman candidate- was nominated to the vice-president post for the first time in history. However, things were not so easy for women at that time because most of the male leaders and activists of anti-slavery movement disliked the presence of women in agitations. As a result, most males disliked the role of women activists who had been a vital part of the reform movements till then. However as McMillen reports, observing the evident dis content from the part of their male compatriots, people like Mott and Stanton decided to hold the Seneca Falls Convention; and the Convention was attended by important figures like Lucretia Mott, Mary Ann M’Clintock, and Elizabeth Cady Stanton (12). However, what marred the suffragist movement from the very beginning were the extreme internal differences in opinion and the lack of a strong leadership. After the 1848 convention, there was the even bigger National Women’s Rights Convention in the year 1950. In fact, this was organized by Lucy Stone in collaboration with various other early activists like Paulina Kellogg Wright Davis, Wendell Philips, William Lloyd Garrison, and Abby Kelley Foster. Though there were a large number of questions that remained unanswered ranging from whether to include males in the movement, who to lead the movement, what strategy to be adopted, and what solutions are to be sought, it was decided in total that the movement would work to ensu re women a position equal to men. The so-called meetings encouraged a large number of activists to join the movement. Some important figures who joined the movement in this way are Susan B. Anthony, Matilda Joslyn Gage, and ex-slave Sojourner Truth. In fact, the suffrage movement was not only the result of the desire to vote but was the result of the understanding of years and years of suppression of the weaker gender by both the State and the Church. This feeling is well-documented in the work by Matilda Joslyn Gage in the year 1881 named Preceding Causes. She points out that the so-called ‘subjection to the powers that be’ resulted in the suppression of free thought, annihilation of all those who

Is a Shared Services Model of Human Resources an Effective Way to Essay

Is a Shared Services Model of Human Resources an Effective Way to Deliver HR Services - Essay Example For many organizations, it takes much time and efforts to overcome resistance to change and than, start to implement "a shared services model". Another "con" of the approach is that some organizations do not need centralization of their activities. Very often employees are neglected during the development of "a shared services model", so they feel lack of motivation and lack of training which resulted in failure. "A shared services model" is not only a cost reduction method, but a new system of administration. In changing economic environment, "a shared services model" becomes one of the most widely spread business strategies. The main problem faced by the companies today is that, in some cases, implementation of '"a shared services model" fails. And instead of benefits and cost saving companies have to make additional spending to restore their strong position. The concept of shared services is not new. It was introduced by Ulrich in 1995, but recent years, this concept becomes "a buzz word" (Shared Services, 2005). The main mistake made by some companies is that "a shared services model" is treated as universal "panacea" for managing people and organisations as it is intimately involved with the environment in general. The issue of a "shared services model" is controversial, because it is impossible to develop a single problem solving approach for all types of organisations and management styles. In some cases, "a shared services model" shows a great potential for organisations to save costs and implement quality services. Unfortunately, there are many organisations unable to implement changes connected with and caused by a "shared services model" as well as unable to foresee limitations of this model for their performance. The preliminary research finds out that "a shared services model" has disadvantages and a negative impact on the successful implementation of quality services as organizational structure is often neglected in the operational change. So, the aim of the paper is to examine and analyze disadvantages of "a shared services model" and to determine the main factors of poor implementation of "a shared services model" which caused it to fail. It is important to note that this is not a completely new concept, because it embodies the principles of commercial partnerships. "Organizations in other industry sectors have been using shared service centers for a decade or more to achieve economies of scale and drive greater process consistency, especially in geographically or organizationally dispersed business units" (Harris, 2004). Literature Review In 1995, David Ulrich in his article "Shared services: from vogue to value" (published in Human Resource Planning) described the concept of a "shared services model". Nevertheless, a slogan "the user is the chooser" created by David Ulrich became the core of this model. In 1997, David Ulrich published a book "Human Resource Champion" giving theoretical background of the concept and practical advice for those who want to implement a "shared service model". The limitation of his study is that he does not pay much attention to possible limitations of this model. Another guru of "a shared service model", P. Reilly (2000), gives detailed overview of the concept in his work "HR shared services and the realignment of HR".

Respiratory System Procedures

Respiratory System Procedures Carol Bailey, MSN, RN Introduction | Task | Process | Evaluation | Conclusion | Credits Introduction You are a nurse working in a PCU. Your clinical unit specializes in the care of patients who are undergoing treatment for pulmonary disease. You often provide care and patient teaching for patients having tests and procedures for pulmonary conditions. Your assignment today includes providing care and education support for 2 patients. You have a student nurse observing in your unit today. As you teach, please be sure to include rationales and answer the student’s questions. The Task Patient 1: Mr. Paul Monary, a 58 year old farmer, was admitted to your unit with complaint of progressive hoarseness, difficulty in swallowing, and loss of appetite over the past 3 months. The medical plan of care involves chemotherapy and radiation therapy. He will need a tracheostomy prior to beginning therapies. Objective data: He smokes 1 pack of cigarettes per day. His weight has decreased from 200 pounds to 180 pounds over the past 3 months. The results of a CT scan and MRI reveal that this patient has throat cancer. Subjective data: The doctor said I would have a tracheostomy, but I don’t really know what that means for me. I don’t know how I am going to manage my farm if I have to have surgery. The nursing diagnosis you must address is knowledge deficit related to lack of information regarding care of a tracheostomy as evidenced by patient’s verbal response. Patient 2: Ms. Flora Vack, a 25 year old female, is a bull rider in the â€Å"Riding Stars Rodeo† that is currently performing at the Civic Center. She was thrown from a bull in last night’s performance and received repeated kicks to her left posterior chest. She was seen in the emergency room and admitted for follow up care. Her chest X-ray reveals a large pleura effusion on the left. You are assigned to prepare the patient for a thoracentesis. Outcome: You assist with the thoracentesis. 1,500 ml of pink tinged pleural fluid is removed. The patient experiences a pneumothorax following the procedure and a chest tube is inserted and connected to an atrium ocean chest tube drain. You are assigned to prepare the patient for chest tube insertion and to manage the chest tubes after the procedure. The Process To accomplish the task, you will review information from the links provided for each patient to fill in the table below. Patient 1 Links: http://www.youtube.com/watch?v=DoSTehS7iq8 http://www.youtube.com/watch?v=Lo74zm3ULyk Tracheostomy regular manual approach http://www.youtube.com/watch?v=6TVOSb6sqL8feature=related Tracheostomy percutaneous insertion http://www.youtube.com/watch?v=SloXwGG2n-Q Tracheostomy – percutaneous view from inside the trachea http://www.youtube.com/watch?v=PhasybkUrzkfeature=related Laryngoscopy (this one was just cool!) http://www.youtube.com/watch?v=iYpDwhpILkQfeature=related effects of smoking: http://www.cdc.gov/tobacco/data_statistics/fact_sheets/health_effects/effects_cig_smoking/ effects all organs of the body http://www.tobaccofreekids.org/research/factsheets/pdf/0264.pdf immediate effects http://www.betterhealth.vic.gov.au/bhcv2/bhcarticles.nsf/pages/Smoking_effects_on_your_body http://www.quitsmoking.com/content/how-smoking-affects-your-body trach care http://www.youtube.com/watch?v=Wimw7bz0fLofeature=related suctioning trach http://www.youtube.com/watch?v=UVuPzhOWxRsfeature=related cleaning intercannula and trach dressing http://www.youtube.com/watch?v=ivUKHnnTKb4feature=related fenestrated trach tube http://www.youtube.com/watch?v=RzYPp5h_vx8feature=related passey-muir speaking valve http://www.hopkinsmedicine.org/tracheostomy/living/passey-muir_valve.html http://www.passy-muir.com/video_page Bottom of Form Click on â€Å"Videos† at the top of the home page. CEUs | Videos | News and Events | FAQs | Contact Us | International Then under – â€Å"Passy-Muir Animations† – There is a play list with 6 videos. View all videos except for the one on mechanical ventilation. Patient 2 Links: thoracentesis demo on real patient http://www.youtube.com/watch?v=noDxydboLrAfeature=related chest tube insertion http://www.youtube.com/watch?v=424M8L5Z_EQ http://www.youtube.com/watch?v=A_0K8o98SPw http://www.atriummed.com/EN/chest_drainage/education.asp Review â€Å"Managing chest drainage† ppt presentation for nursing educators (note: this ppt includes nursing assessment) Under the Product support tab: Along the left column under â€Å"Traditional Drainage† – click on â€Å"Ocean† Under education resources click on â€Å"Set up and Operation video†. Next click on Oasis, then pneumostat section. The video’s on ocean, oasis, and pneumostat are interesting and helpful to understand the function and assessment of a chest tube drainage system http://www.atriumu.com/ Click on the â€Å"Learning† tab Chest drainage 101 chapter 1 – 4 and Managing chest drainage part 1-6 are excellent resources of education developed by Atrium – a common brand of chest drainage system aking chest tube out / closing with a suture http://www.youtube.com/watch?v=4GTecWv5h6cfeature=related Nursing Assessment of the patient with a chest tube. Patient 1: Mr. Paul Monary NANDA: Knowledge deficit r/t lack of information regarding care of a tracheostomy AEB by patient’s verbal response. Client outcomes: Patient will Describe what a tracheostomy is and why it is necessary Describe the purpose of suctioning Demonstrate clearning of the innercannula and trach dressing Identify the effects on cigarette smoking on his current state of health List safety precautions in the use of the Passey-Muir valve Note: Respond to the patient’s questions using terminology the patient can understand. Respond to the Student nurse’s questions using professional terminology. Patient teaching: explain to this patient what a tracheostomy is and why it is necessary for him while having radiation therapy Patient teaching: explain to this patient the purpose of suctioning the trach and how it is accomplished. (explain the in-hospital sterile procedure – in your own works as if you were telling the patient all the steps you are taking and why) Patient teaching: explain to this patient how the nurse will clean the innercannula and why it is done (in-hospital sterile procedure) Patient teaching: explain to this patient, the effect of smoking on the lungs and on oxygenation Patient teaching: explain to this patient, the effect of smoking on the body. Patient teaching: explain to this patient how the passey-muir valve works and list safety precautions Answering the student nurse’s questions: how does the percutaneous insertion of the trach differ from the regular manual insertion? Answering the student nurse’s questions: How is a fenestrated trach tube different from a regular tube? Is there any potential complications with the fenestrated tube? List 3 additional Nursing Diagnosis (in 3 part format) appropriate for Mr. Monary: 1. 2. 3. Note: must list actual nursing diagnosis in 3 part format – not â€Å"at risk for† Patient 2 Ms. Flora Vack Respond to the patient’s questions (using terminology the patient can understand) Respond to the Student nurse’s questions (using professional terminology. Patient question: What is a thoracentesis? A thoracentesis is when a needle is inserted through your chest wall and then into the pleural space (Lewis, 2014). The pleural space is the thin, but large lining of tissue that surrounds your lungs and lines your chest cavity (Lewis, 2014). We do this to take samples to perform some diagnostic testing, remove excess fluid or air and give medications directly to the pleural space (Lewis, 2014). In your situation we are using a thoracentesis to drain the fluid buildup from your lungs by inserting the large needle and letting it drain out (Thoracentesis to remove 1200cc of Pleural Fluid at Harborview). Answering the student nurse’s questions: How do you position the patient for a thoracentesis? What do I do to assist the doctor during this procedure? You need to position the patient with their elbows on over the bedside adjustable table, sitting in the upright position (Thoracentesis to remove 1200cc of Pleural Fluid at Harborview). Their feet should be supported and you can place a pillow across their abdomen for additional support (Thoracentesis to remove 1200cc of Pleural Fluid at Harborview). During a thoracentesis the nurse will assist the doctor by supporting the patient throughout the procedure and answering any questions she may have (Thoracentesis to remove 1200cc of Pleural Fluid at Harborview). Throughout the procedure you will need to ask assessment questions to determine how the patient is tolerating the procedure and to facilitate any alterations in body position, such as resting their head during the procedure if they feel light headed (Thoracentesis to remove 1200cc of Pleural Fluid at Harborview). You will also monitor vital signs throughout the procedure (Lewis, 2014). Also, make sure you ensure the patient is properly oxygenated by administering any supplemental oxygen that may be necessary (Lewis, 2014). After the procedure you will need to make sure you apply a sterile dressing to the puncture site (Lewis, 2014) Patient question: What is the purpose of a chest tube and drainage system? The purpose of a chest tube and drainage system is to drain the air or gas that has built up in the area around your lungs due to your pneumothorax (Chest Tube Insertion part 1/2). The space around your lungs is known as the pleural space (Chest Tube Insertion part 1/2). This is the lining of tissue that surrounds your lungs and lines your chest cavity (Chest Tube Insertion part 1/2). This reestablishes negative pressure in your lungs which allows your lungs to expand properly (Lewis, 2014). Answering the student nurse’s questions: What is the underwater seal of a chest drainage system and how does it work? The underwater seal of a chest drainage system is what allows the air or fluid to leave the pleural space but also prevents the backflow of air or fluid back into the pleural cavity (Chest Tube Insertion part 2/2). The way the underwater seal works is that is contains about 2 cm of water and when the air or gas enters up, or bubbles, through the water it acts as a one way valve (Lewis, 2014). Answering the student nurse’s questions: When do I expect to see bubbles in the underwater seal section of the chest tube drainage system? (what circumstances will cause bubbling in this chamber) Answering the student nurse’s questions: The atrium pleura drain uses the same concepts at the 3 bottle system of chest tube bottles. What is the main function of each of the bottles? Bottle 1 = Bottle 2 = Bottle 3 = Answering the student nurse’s questions: What should I include in the assessment and care of a patient who has a chest tube? (include assessment of the patient as well as the drainage system) Answering the student nurse’s questions: Describe to the student nurse how the chest tube will be removed, how the nurse will assist, and observation and care of the site. Evaluation Your grade for this exercise will be 2% of your grade for this course. Grading will use the rubric below. Maximum points = 36. This webquest is due to be submitted by 1:00 PM, October 17, 2014. Learning Objectives Beginning 1 point Developing 2 points Accomplished 3 points Score Describes the purpose of a tracheostomy including the difference between a regular tube and a fenestrated tube Response reflects limited knowledge of this objective Limited explanation Effectively explains the purpose of a tracheostomy and the fenestrated tube Explains the purpose and steps of trach suctioning and cleaning of the inner cannula Response reflects limited knowledge of this objective Limited explanation Effectively explains trach suctioning and cleaning of the inner cannula using terms appropriate for patient education Identifies the effects of smoking on the respiratory system Response reflects limited knowledge of this objective Identifies only 3 smoking risks on the respiratory system (lungs) Explains effectively to the patient the effect smoking has on their lungs. Identifies the effects of smoking on the body Response reflects limited knowledge of this objective Identifies only 3 smoking risks to the body Explains effectively to the patient the effect smoking has on their body. Explains the purpose of the passey-muir valve and how it works. Response reflects limited knowledge of this objective Limited explanation Effectively explains purpose of a passey-muir valve and how it works using terms appropriate for patient education Identifies safety precautions for use of a passey-muir valve. Response reflects limited knowledge of this objective Identifies only 3 safety precautions Explains safety precautions effectively to the patient. Critiques the difference between the surgical insertion and the percutaneous insertion of the tracheostomy tube Response reflects limited knowledge of this objective Limited explanation Clearly critiques the difference in the 2 insertion techniques for tracheostomy insertion. Identifies 3 actual nursing diagnosis using the 3 part format (diagnosis / related to / AEB) Response reflects limited knowledge of this objective Nursing diagnoses do not include pertinent diagnoses or format is not followed Identifies 3 actual nursing diagnosis pertinent to this patient in proper format Describes the procedure, performing a thoracentesis Response reflects limited knowledge of this objective Limited Explains the procedure effectively including patient positioning Recognizes normal versus abnormal function of the chest tube system Response reflects limited knowledge of this objective Limited explanation Recognizes which chambers bubbling may occur and what that means Describes the function of the 3 bottle chest tube system Response reflects limited knowledge of this objective Limited explanation Fully explains the function of each of the 3 bottles Demonstrates knowledge in the care of the patient with a chest tube drain and chest tube removal. Response reflects limited knowledge of this objective Limited explanation Explains effectively to the student nurse, how to care for a chest tube drain, including assessment of the patient Conclusion This WebQuest will support learning and application of materials covered in Lewis, Chapters 26, 27, and 28. I hope you found the exercise to be a fun, interesting way to learn. In addition to Web links, you may use your NANDA and Lewis books as needed to support your answers. You must cite references for your answers using APA format. Credits References Ackley, B. J. Ladwig, G. B. (2008). Nursing diagnosis handbook: A guide to planning care (8th ed.). St. Louis, MO: Mosby-Elsevier Atrium Chest Drainage Education. www.atriummed.com/Products/Chest_Drains/education.asp Chest Tube Insertion part 1/2. (2012, July 13). Retrieved March 11, 2015, from https://www.youtube.com/watch?v=424M8L5Z_EQ Chest Tube Insertion part 2/2. (2012, July 13). Retrieved March 11, 2015, from https://www.youtube.com/watch?v=424M8L5Z_EQ Lewis, S.M., Heitkemper, M.M., Dirksen, S.R., O’Brien, P.G., Giddens, J.F, Bucher, L. (2007). Medical-surgical nursing: Assessment and management of clinical problems (8th ed.). St.Louis: Mosby-Elsevier. Lewis, S. M., Dirksen, S. R. (2014). Medical-surgical nursing: assessment and management of clinical problems (Ninth ed.). St. Louis: Elsevier. Ocean Drain Education Video. (n.d.). Retrieved March 11, 2015, from http://www.atriummed.com/EN/chest_drainage/edu-files/ocean-video1.asp Thoracentesis to remove 1200cc of Pleural Fluid at Harborview. (2007, November 2). Retrieved March 11, 2015, from https://www.youtube.com/watch?v=noDxydboLrAfeature=related Based on a template from The WebQuest Page